How can you identify your Buyer

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So let's discard this age group and ask ourselves: who buys in our company? The data shows us that buyers are generally women aged 30 to 45. In particular, mothers who buy socks for their children, from 6 months to 12 years. In this case, therefore, the starting point for the study of our buyer persona is the motherWhat to do with the first information collected? Based on the information found previously, we are going to create a sort of "curriculum vitae" of our ideal client. Here are some tips on how to make it happen. The name. It is important that the ideal customer is as close to reality as possible. And what is more real than a name and surname? The picture. Basic information. We concentrate the first information found in our curriculum vitae. By putting everything in writing, we will have a visual idea of our buyer persona and the subsequent steps, which will be more challenging, will be easier to deal with.

But let's go back to our initial example. We then create the profile of our buyer persona to make everything clearer. Name: Marta Bianchi Age: 35 years Location: Verona Profession: housewife and full-time mother Relationship status: married, she has two children.  Persona? Very simply, with our Checklist made up of 32 questions! Download it now!What other information do you need to create buyer personas? We have the key demographics of our buyer persona; now we need to Agent Email List focus on its psychology, the reasons why it enters our business and its need. In this step, we will therefore try to acquire as much information about our ideal customer. At this stage, we can rely on surveys via social networks or interview our customers to add new details to our profile. What questions should we ask ourselves, then? WORK CONTEXT: In which sector does my ideal client work? What skills are required in this area? What did you study to do that job? What tools do you use to carry out that activity.





What is your typical day? These first questions regarding the work context allow us to understand what type of people we will have to deal with: is it an engineer? Of a mechanic? Of a financial advisor? What might such a customer need when entering our store? Nowadays, we spend a large part of our existence within the 4 walls of work: our employment therefore significantly influences our way of acting and thinking. OBJECTIVES AND CHALLENGES: What falls under your responsibility? What does it mean to be successful in your job? What is the challenge you are facing? Each of us, every day, finds ourselves facing challenges and setting goals. Even a mother who wants to buy only the best products for her 5 year old child: her aim could be to buy soft socks with images from her favorite cartoons to ensure that she avoids walking and running barefoot inside the house , especially after breaking a glass! PERSONAL INTERESTS: How do you collect information, via the web or newspapers.