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If you work with parameters, add nonsensical parameters and try out whether a URL works that way and which canonical tag it throws out.What is the story of your company? The question is so simple, the answer is so difficult. In the following article I will give you tips on how to lay the foundation for your brand storytelling and inspire your customers with your company history and insight stories. Brand storytelling - writing your story What stories can your company tell? What is brand storytelling? Storytelling is the art of telling stories.
Thanks to its many advantages, storytelling now takes place not only in books Special Data or films, but also in marketing. Julian explains in his overview article on storytelling what the advantages of storytelling are for marketing and what forms of storytelling there are . In a nutshell: Storytelling ensures that you appeal to your potential customers emotionally and that your company is remembered better and longer. This will help you establish your brand and promote customer loyalty. But how exactly can you use storytelling to establish your brand and delight your customers.
Curtain up for brand storytelling, storytelling about your own brand! The aim of brand storytelling is to convey the origins, goals and values of a brand using a holistic approach. For example, the founding story of a company, which is prominently featured on the About Us page, is part of the brand story, but not the only aspect. as corporate storytelling and includes the following storytelling areas: Founding story Company portraits Customer examples Insight stories Below I will go into more detail about the individual areas of brand storytelling.
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