Creating a Marketing Strategy is not an easy task

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9 Major Insights From The 2023 Global Marketing Playbook Erick Bernard Erick Bernard Mar 15, 23 | 6 min read Human crafted content insights global marketing playbook Need content for your business? Find top writers on WriterAccess! Try for free The world is changing fast, and in the digital scenario that we live in nowadays, growing beyond national limits can be a good idea to reach more people and deliver not only your content globally, but also your solutions.


As a result the impacts of a global brand can be positive not only for businesses but also for many other people around the world.  It requires a lot of research, planning and efforts to make a brand stand out to the audience and reach its France Phone Number Data business goals. However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook, a full guide to help professionals and companies create strategies to go global. We went through the whole guide and brought 9 major insights according to the chapters of the ebook.




Here you go: Preparation Going global requires lots of focus and research. It is important to understand the current scenario in the market you plan to get into. Is your solution going to be a good fit for that audience? Is there any room for growth there? Do you have the budget, knowledge, tools and personnel needed to succeed with this expansion? To answer these questions, a company needs to evaluate not only its internal resources like budget and workforce, but also external factors, such as cultural, economic and competitive aspects. These characteristics will play an important role when determining where to go.