Sales promotion methods

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The US you should do your own research before deciding to read this book. Jonah does have another popular book called Contagious Why Things Catch On, which could be a viable option to read if you decide to take a pass on this one. 22. Influence The Psychology of Persuasion Influence The Psychology of Persuasion A cult classic, Influence The Psychology of Persuasion, by Robert Cialdini, is national bestseller.

Influence is all about persuasion, and core fundamental to marketing and sales. Literally everything we do involves persuasion. Asking someone on a date, interviewing for a job, selling a product  all of these require phone number list someone to say "yes" to us. This book is an absolute must read for everyone, not just marketers or business owners. 23. Made to Stick Made to Stick Why Some Ideas Survive and Others.



Die A New York Times bestseller, Made to Stick, by brothers Chip Heath and Dan Heath, is an insightful book on why some ideas are more "sticky" than others. I would put this book in the same category as the other book we mentioned, Hooked. This is a great book if you're in the early stages of product development, or you're working as the first marketer at a small startup. If you need a blueprint to creating sticky ideas.