Four elements to increase the effectiveness of SEO

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Expertise Expertise refers to the credibility or knowledge that a website or content has in a particular field. Google believes that providing high-quality content is important, and will try to rank highly specialized content higher. Demonstrating your expertise includes quoting and referencing from reliable sources, reputation within your industry, relationships with experts and trusted content creators, and an understanding of appropriate terminology and subject matter. . Experience Experience is an indicator that has started to be emphasized in recent years. Previously known as EAT, a new term ``Experience'' was added on December 15, 2022. Specifically, it has become easier to be evaluated by not only showing an overview of the article theme, but also by showing specific actions and writing reviews.


Authoritativeness Authority, which Google emphasizes, refers to the Oman Phone Number Data trustworthiness and professionalism of a website or content. Highly authoritative sites are expected to respond to users' needs by providing accurate information and citations from reliable sources. In particular, information in fields such as medicine and finance is called YMYL, and as it relates to people's lives and health, authority is particularly important. Increasing your authority involves creating reliable content that demonstrates your expertise, building a reputation within your industry, and building relationships with experts. Trustworthiness Reliability refers to the accuracy and reliability of information and websites. To create a reliable site, it is important to provide accurate information, refer to reliable sources, and quote from reliable sources. How SEO evaluation is determined Next, let's take a look at how SEO evaluation is determined.




crawling Crawling refers to the process by which search engine crawlers visit websites, collect and store information. A crawler visits web pages by following links and registers information in a database. index An index is a mechanism by which a search engine collects web pages and registers them in a database. In SEO evaluation, the search engine selects the best information from the web pages collected and displays the results according to the user's search query. Your website will be included in the index and will appear in search results. Ranking Ranking refers to the mechanism by which search engines rank and display web pages in SEO evaluation. Search engines consider multiple factors and rank the most relevant pages for your search query. The quality of the web page content and the quality of backlinks affect rankings.