Host or get involved in local events.

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Not only can you promote your company there but you can encourage people to sign up for your mailing list or newsletter to get up-to-date with news or offers. Tip: Check out ‘Local SEO for Beginners: Improve Your Visibility Online’ to localize content and show up on local searches. Email Marketing for Insurance Leads As a high-value and long-term purchase, leads for insurance can take time to nurture and convert. Emails are an effective way to provide information to your prospects in a way that’s personal and helpful. Use workflows - Automated workflows can send emails based on behavior. So if you create workflows you can answer key questions or provide solutions based on what someone needs. For example, if your first email is a welcome email


to a new lead, you will set up a subsequent email based on whether they click a CTA. For those that click through to a custom landing page, you can follow up with an email that asks them if they want more information. If they took no action, the other email triggered Exit Mobile Number List could be focused on them missing out. Provide solutions - If you know the hurdles or challenges for people in insurance, do something to address them. Direct your audience to blogs or your FAQ page that addresses them and offers solutions. It’s about building a relationship and awareness. This is





a good example from health insurance provider Oscar. Oscar email example Oscar email example Set up a newsletter - Newsletters can be a quick way to inform people of any developments or milestones in the insurance industry or new offers. Test subject lines and content to see what resonates. Offer free quotes - People like free things so reach out and offer a free quote or consultation to drive engagement and increase the chances of converting a lead into a customer. Email Marketing for Political Campaigns Political campaigns rely on providing information and email marketing is a vital part of that. There are .