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What should we do for search engine optimization (SEO) in the pharmaceutical, medical and healthcare industry, which is showing significant growth? For medical healthcare brands, search engine optimization (SEO) strategies in the pharmaceutical medical healthcare industry are also important for top exposure in competition with government agencies, national hospitals, insurance companies, etc. For example, due to the nature of medical content, authoritative external pages, links, and citations, such as authoritative government agencies and organizations, major charities, and research groups, will affect search results. Providing quality information is essential on important topics like health, and we focus on prioritizing connections to trusted sources. Google’s Generative Search Experience (SGE): Fluid answers vs. factual answers Google now considers the credibility of Your Money, Your Life (YMYL) topics such as health and finance to show answers to safer searches, and provides open source health information through knowledge panels.
For example, if you search for a health condition such as chickenpox, backache or cold, you'll find a knowledge panel with information from the NHS website to help you understand common causes, treatments and more. We aim to provide people with trusted, locally trusted Special Data health information based on open source content. For example, a question about giving Tylenol to a child will not be answered by Google because it belongs to the medical domain, and sites of key medical institutions such as prestigious hospitals, medical associations, and government departments will be given priority. This knowledge panel is available for over 250 health conditions and is not intended to provide medical advice, and anyone seeking health information is encouraged to seek medical advice if they have a medical problem or to their local emergency center immediately in an emergency.
Google recommends that you make a phone call. Example health-related NHS knowledge panel Google's Generative Search Experience: A New Search Experience The new Google generative search experience is a very different search environment from Google before, and can be divided into five areas: Information Needs: How do we reduce the number of information needs it takes for searchers to perform a task or complete a goal and provide a more fluid, familiar, and seamless experience? Information quality: How do we ensure the quality of information and provide answers that include quality information on sensitive topics such as health or finance? Safety Constraints: How securely can Google provide answers? Why should we provide fluid answers that users can trust to be 100% accurate when Google may not be able to verify the accuracy of every answer? Ecosystem: How will Google provide traffic and credit to sources of content, and how will we design an environment that encourages Google users and searchers to dig deeper into these sources? Advertising: How can you display ads effectively and provide users with additional, relevant information? Google's efforts to overcome the problem of generative search experiences lacking source citations and links will likely continue with the introduction of SGE.
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發表於 2024-1-8 16:45:25
