The time and effort each platform

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[size=14.6667px]Choosing content formats that suit your business What type of social media content best supports your business? Many product-based businesses will find they’re best suited to a visual platform while a service-based offering could lend itself to thought leadership text and video  requires Video-first platforms like YouTube and TikTok might require more of your time if you don’t already have video content you can repurpose into social media posts [size=14.6667px]

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[size=14.6667px]Think through the effort that will be needed to truly succeed on each platform C Level Executive Email Lists [size=14.6667px] and how it aligns with the amount of time your business can invest into social media at the moment The potential for repurposing If your business regularly hosts video workshops you can turn into content that will help you save on time You could share those easily on YouTube and pull out highlights from these videos to feature as short-form videos on other platforms like
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[size=14.6667px]Reels TikTok or even clips on LinkedIn Or if you’re sharing expertise on LinkedIn could the longer post be chopped up into a Twitter thread? Before choosing social networks make sure to think through how you can repurpose content to help make it easier to stay consistent Which platforms you’re most familiar with While the learning curve of a new platform is not insurmountable and the links to guides we have peppered throughout this article will help! you’ll be up and running much faster with a familiar platform