At each stage of the sales

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The lead’s readiness to become a customer: a complete subscription form for a free trial a filled-out contact form high engagement with your brand through social media attention to the content connected to your product high interest in the product’s price participation in product reviews and discussion Even one of these signals is already enough to consider a lead interested in purchasing your product. Nevertheless, the chance is high that you need to keep nurturing the lead to make them more confident. How to use lead scoring.

One more way to separate good leads from unfitting ones is lead scoring – a method of assigning each lead a point, or a score, to determine their readiness to become a customer. You need to select a set of criteria, according to which you will assign the points and philippines photo editor qualify your leads. For instance, you can score your leads according to: demographics company information if it’s a business lead online behavior social media engagement email engagement Once you set the scoring features also known as quality attributes, you can assign score values to each of them.



For instance, if a lead gets + points, they are qualified, and if their score is lower, you might need to nurture them a bit more. What is lead nurturing? Lead nurturing is the process of building and facilitating relationships with customers  funnel. Lead nurturing programs focus on listening to the prospect’s needs and provide information to reinforce brand awareness and build a connection based on trust. Ways to nurture leads Let’s take a look at the five core stages of effective lead nurturing.  Create targeted content.