Chek-list for working with mass mailings in WhatsApp

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Today, for small and medium-sized businesses, mass mailings on a customer base are not just a bonus to sales, it is a necessity. After all, with their help, you can significantly influence business development and improve communication with customers.
Today we will tell you how to make a mass mailing in WhatsApp so that it brings leads, additional revenue and new customers.


Mailings to attract customersIt is possible to send through different messengers. And each tool works better in their field. For 2.5 years of operation service Revvy analyzed the user experience of our customers and concluded that in the field of local small and medium-sized businesses, the best messenger for client mailings is WhatsApp. Because:

1. WhatsApp – the most popular messenger in Russia, which is used 87% of online audiences in Russia;
2. The cost of SMS and e-mails shopify website design  are higher, and the opening of messages is lower than in WhatsApp;
3. Optimal delivery speed. Today, most people don’t check email every day. And communication through SMS is far away in the past, so people may not open for weeks and months of posting messages in a smartphone.
4. In WhatsApp, it is easy to build a dialogue with the client.

Therefore, eIf you still use sms, email, viber, and t., strongly advise you to look at WhatsApp mass mailings.

How to write text for selling mailing in WhatsApp



Insert about the benefits
There is no need for long-term introductions and descriptions. Immediationly, tell you what benefit the client will benefit. It can be a discount, the receipt of a new product, an individual offer, a sale. The text of the communication should begin either with a greeting or with information about the benefits.

Add a clear call to action
The main task of the marketing newsletter is to encourage action. The recipient must clearly understand not only what he will end up, but also what exactly should do for this. You can write an intriguing message that the recipient reads to the end, but if there is no call to action, no reaction will follow.

Write briefly, but insane
In a world full of information and digital garbage, most have long been used to viewing long texts diagonal. The same is true for messages in messengers, even for short. In 1997, researchers at Nielsen Norman Group foundthat we perceive information differently on a paper page and on the site. In simple words, on the Internet we do not read texts, but scan. Therefore, the message should be brief, but informative. Optimally - to consist of several simulators or phrases.