That’s the power of repetition.

Jerry450

You can say: Tom dissected the financial statement.Instead of saying: I vehemently emphasized my point. You can say: I hammered my point. “The secret of persuasion lies in our skillful use of action words. The magic of advertising is in the verbs.” – Roy Williams Check out this copy from Oreo: Snack Works Oreo Cookies Power Verbs for Persuasive Copywriting Image Source: Snack Works Notice how Oreo uses power verbs like “twist,” “dunk,” “please,” and “delight.” Use repetition


Ever hear a song on the radio you thought was awful? But then, you kept hearing it repeatedly, and suddenly, you found yourself liking it? Or have you seen a pizza commercial frequently? Then, next thing you know, you’re salivating, calling up your Indonesia Phone Numbers 175 Million List local pizza shop? That’s the power of repetition. Well, you can harness the power of repetition using your words. Research shows that moderate repetition within a message can make it more persuasive.





Here’s an example of copy that uses repetition: Haagen-Dazs New Soft Dipped Ice Cream Bars Persuasive Copywriting Image Source: Häagen-Dazs Häagen-Dazs repeatedly uses the word “soft.” “Soft” is a sensory word that connotes comfort. Perfect, right? Especially since Häagen-Dazs appeals to people who like comfort food. By the way, I’m one of those people. Stay tuned for more details on sensory words.