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In an interesting article on the Search Engine Land website, Vanessa Fox prepares a panda checklist for website owners to check the quality of their sites in anticipation of Panda 2: • Is the theme of each page clear? • Is the content original or is it aggregated from other resources (I call it the Hamburger Page)? • Does the quantity and placement of advertisements allow visitors quick access to content? • Looking objectively at the site, is the primary focus on user experience or a ranking and/or data collection objective? • Is the page content authoritative and valuable? Responds to searches better than other pages on the web • If some of the pages on the site are authoritative, high quality and engaging, are the other pages of the same level of quality? Google has established that a certain amount of low-quality content on a website can reduce the ranking of the entire site, not just that of the low-quality pages.
Especially on the content front, website owners must be rigid in quality para Austria WhatsApp Number List meters, in terms of coherence to a topic covered, so that users do not have to go and look elsewhere for the information they were looking for. This is the key: this could imply that the bounce rate of your site could be the mechanism that triggers the “panda” verification. It is possible to provide support on this front with SEO activities, applying content siloing. What are Panda's next moves? According to Cutts at SMX Advanced 2011, Panda is trying to ensure that users have a good experience, which is why it will continue to make algorithm changes to constantly improve its goal of eliminating low-quality sites and irrelevant content from the SERPs.
for user queries. For site owners this means paying attention to the quality of their content in anticipation of the next version of Panda. Cutts' final advice? Don't run after Google's algorithm, but do what your users need: and Google will appreciate it too.Yesterday I had the pleasure of holding a session on SEO and Advertising on Google at the MIMEC Bocconi Master, guest of Dr. Vianello. During the speech I carried out my classic Google versus Facebook survey among the 24 students present in the classroom: 100% of the audience uses Google at least once every day, 90% uses Facebook and only 4 students declared they use TV every day. Final survey Google versus Facebook: When asked “If you had to choose between Google or Facebook, which would you choose to keep?” 75% of MIMEC Bocconi students (university master's degree for the development of specialized marketing and communication skills) would keep Google, while the remaining 25% would keep Facebook.
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發表於 2024-4-30 13:47:03
