At this stage, the buyer has identified his problem

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She will evaluate and compare the offers using blog articles. 3- The decision: and the different options available to him. Emma Blain will enrich her research and watch videos, user guides, customer case studies, testimonial videos. She will ultimately opt for a solution that seems to meet her needs.

  How do you convince a buyer that only your Chinese Malaysia Phone Number List offer is suitable for their needs? Interacting with your potential buyers will help answer their questions. Whether it is customer service or a discussion platform with existing customers, human contact seems to be the key to a successful deal. The buyer journey is a pillar of the inbound marketing strategy because it offers companies the opportunity to support the potential buyer throughout these 3 stages.



  It is important not to neglect any phase and to establish a relationship with the future customer from the start, even before the research phase and their purchasing decision. What content to create to generate leads Depending on the 3 different stages of your Buyer Journey, the type of reading and support can be different. For the need discovery phase, editorial articles, white papers and educational content are often consulted.