Structure your interview chronologically

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Adapt the number of questions to the complexity of the case – and the client’s availability – and ensure their relevance. By anticipating the answer, you measure the relevance of the question. You can also direct the answer by adjusting the wording – for example, if you want to emphasize an advantage that differentiates you from the competition. This allows the client interviewed to understand the guiding principle, thus ensuring the consistency of the rendering. 3 essential parts: the situation before the purchase, the purchasing experience, the results obtained.

Send your questions before the interview . Your Phone Number Data client prepares for it, you save time when interviewing them. clearnox-cta 1 Step 3: Structure the customer case study Once you have the customer testimonial, you are ready to write your customer case study. Once again proceed chronologically, your reader will follow the story of the customer journey more attentively. Remember: you are telling a story, maintaining a common thread is essential! Part 1: context. Who is your customer? Introduce the characters and the starting situation.




Be careful not to make it too long, get down to business quickly. Part 2: the problem. What was the customer's need? Develop this part in such a way as to promote the identification of the prospect with the customer: their needs are similar, they put themselves in the shoes of the character. Part 3: selection criteria. Why did the company choose you? Why you rather than someone else? These are all arguments that must work in your favor during the prospect's decision phase.