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Decisions Consumers now discover products on TikTok

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Footwear Market Trends in 2025 The footwear industry is experiencing major growth—globally and across product categories. According to Fortunebusiness Insights, “The market is expected to reach USD 789.52 billion by 2032, up from USD 495.46 billion in 2025, marking a CAGR of 6.88%.” Global Footwear Market Trends (2025 Update) alt="Footwear social media marketing" Athletic footwear demand is rising, driven by health-conscious consumers and fitness trends. Casual footwear continues to dominate because of its comfort and versatility. Luxury and designer shoes are thriving in high-income markets, particularly where personalization and exclusivity matter. Eco-conscious buyers are fueling the growth of sustainable shoes made from recycled and organic materials. Region 2024 Market Size (USD Billion) Top Trend Asia-Pacific 148.


76 Fitness-driven demand & e-commerce growth North America ~119.0 (by 2033) Smart shoes, DTC boom, brand loyalty Europe ~23.1 in online sales Ethical production & sustainable Afghanistan Phone Number List fashion These global footwear market trends highlight growing momentum in both product development and footwear social media marketing, especially as digital engagement drives purchasing decisions. Estimated Market Share by Footwear Type (2025) alt="Footwear social media marketing" The pie chart illustrates the projected distribution of market share among four key footwear categories: Casual footwear holds the largest share at 40%, indicating its dominance in consumer preference for daily wear. Athletic footwear follows closely at 35%, reflecting the continued popularity of sportswear and active lifestyles. Luxury footwear accounts for 15%, showing a strong but more niche market presence.




Sustainable footwear comprises 10%, highlighting growing awareness and demand for eco-friendly products, though still a smaller segment. Why Social Media Matters for Footwear Brands The buying journey starts online—and often ends there, too. How Social Media for Footwear Companies Drives Purchase Decisions Consumers now discover products on TikTok, compare styles on Pinterest, and buy instantly via Instagram Shops. Gen Z and Millennial audiences value identity and sustainability—core themes that footwear social media marketing can express more effectively than traditional ads. Athletic and non-athletic footwear marketing is becoming indistinguishable—sneakers today are fashion statements and lifestyle markers, not just gear. By 2027, U.S. online footwear sales are projected to reach 26% of total market share, up from 23.




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