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French origin, Xing.com, of German origin, Doostang.com, founded at Stanford University, and Yammer.com, quite similar to Twitter, although not recommended for recruitment. This type of network gives rise to the concept of “ employer branding ”, which refers to the image projected by employees on the networks. This way of making themselves known through digital media is increasingly taken care of by people, who, concerned about giving the right image.
Adapt the information in their profiles to their work needs. Employer branding could be summed up in the idea that we are now what is said about us, so that each person must build an image as if it were a brand on the Internet, but this moible number data also concerns companies: Social networks have empowered people to choose the companies they want to work for, so they must also take care of their image in order to be attractive to current and future workers.
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It is a mistake to think that a company does not need to have a presence in networks, since this idea can distance it from the possibility of building loyal and talented work teams. Companies must ask themselves if they have a good reputation, if they know what is being said about them, if candidates, workers, former workers and other stakeholders are offering positive information about them on the networks or not. In short, take care of creating an employer branding strategy.
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