Establish an objective that makes sense

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Because social marketing: 1. Helps humanize the brand for our stakeholders. 2. The company contributes to building a better world, and therefore, a better society. 3. We associate positive values ​​that will reinforce our brand value proposition . 4. Provides us with relevant material and information to communicate on social networks, email marketing, media, events, press conferences... 5. Increases brand reputation considerably, helping to strengthen ties with customers (loyalty tool). How to create a solidarity marketing strategy As always happens in marketing, if we want to do social marketing or social marketing we have to approach it with a business and marketing approach.

With methodology and tools. Therefore, it is not enough to Phone Number Data come up with an idea, execute it and launch it. You have to take into account at least these points or, put professionally, do this marketing briefing : 1. that is in line with your business strategy, with the brand values. 2. Establish the main KPIS to measure. 3. Define the type of target you are going to impact. Who do we direct the campaign to? 4. Establish a coherent, real and adapted budget.




5. Define the action plan: what are we going to do? and how are we going to do it? 6. Design the digital communication plan. 7. Analyze, measure and monitor all the activity and impact generated. 8. Results report: prepare a final results report with conclusions and points for improvement. Social marketing, direct to people's hearts We must not and cannot forget that the center of any digital marketing strategy worth its salt has to be people. Behind every smartphone, every tablet and every computer there are people. Each cookie we want to target with remarketing actions are people.