What is the secret to content marketing

sharminakter

Virus check (2.6th place) 9,900 As of October 2016, just over two years after the site opened, the monthly PV has reached 940,000 PV and is growing very steadily. We have achieved high rankings for 5,802 keywords (displayed in the top 3 in Google's search results), even for big words with monthly search volumes of 5 digits or more, such as "one-click fraud" and "iPhone virus." The following graph shows the change in the number of PVs since the site opened. By the end of January, seven months after opening, the page had reached 280,000 PV per month, and has continued to trend steadily ever since. In June 2015, one year after its launch, it had 840,000 PV. Since then, we have achieved an average of 900,000 PV and a maximum of 1.15 million PV. norton-2 Next is the increase rate due to conversion optimization measures implemented in 2016.


App download CVR using CV optimization measures 4.43 times On the Norton Blog, users who are interested in security software after reading our articles download and use the free trial version of Norton's security software and apps. We conducted an AB test on this conversion number and achieved a significant result of approximately 4.43 times. that has been recognized overseas? ? We interviewed Mr. Yamamoto, who is in charge of the project, to find out how he was able to achieve success with content marketing. norton-3 Norton Digital Marketing SEO Manager Seiji Yamamoto The following four points were asked in the interview. Situation before starting work What Chinese UK Phone Number List was good about it and what was difficult about it Important things to achieve results Future initiatives and future challenges Situation before starting work We needed content that would respond to the diversification of user searches. ──What kind of challenges did your company face in marketing.





We had been doing a lot of web marketing, but until now most of the traffic was from the brand keyword "Norton." However, the number of searches for brand keywords has been decreasing year by year, dropping sharply to about 40% of its peak. At that time, most of the content was translated from American content, and we optimized it from a technical aspect without changing the content, but we felt that there were limits to technical SEO. Also, looking at our competitors, the number of searches for brand keywords seemed to be decreasing, so we speculated that this was due to the diversification of user search methods. In order to get the information they want, an increasing number of users are combining multiple words to accurately arrive at the information they are looking for. In order to find a way to approach such users, we were faced with the challenge of enriching content in addition to brand advertisements.