Create a podcast Podcasts are an increasingly

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Making YouTube videos might seem daunting at first, but there are a large number of resources available online to help you get started. Video Player 00:00 01:35 (An example of Plezi’s intro video) 3.5  popular format for B2B marketing content because they can save marketers valuable time. If you think that your target audience might listen to them, you can look at repurposing blog posts as podcast episodes.


As with creating a video, you should use your blog post to create a podcast script. If you Phone Number Data interviewed an industry expert for the post, consider including a Q&A session with them. Creating a podcast is somewhat easier than making a video because it is a purely audio format. 4.How to repurpose white papers A white paper will often be the first piece of premium content that you create. They can take a significant amount of time and resources to put together, so it makes sense to maximise your investment by adapting these to other content formats.




Create blog posts Perhaps the easiest way to repurpose a white paper is to turn it into a series of blog posts. You can divide up the content of the white paper between the different posts or use the blog posts to expand on different ideas contained in the white paper. Using the white paper to create a content cluster of blog posts on a related topic can be a great SEO strategy. You can then add a call to action to each blog post that lets prospects download the white paper.