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And in the same way, user behaviors, needs and habits also change . This is why, to be functional, a website cannot remain static over the years: in addition to an accurate initial design, it is essential to periodically review , update and renew the site to maintain a high-quality User Experience. If the performance of a website such as loading speed, usability, positioning and traffic begins to deteriorate, it is necessary to understand whether these are aspects that can be resolved quickly and easily or whether they are interventions that require a real makeover of the site .In both cases, the support of a team of SEO & Web Specialists is of vital importance to iden Norfolk Island Email List tify and manage the problems that hide behind a non-functional site, to give space to a new mobile-first, responsive and high-performance website .Would you like to promote your brand and what you offer but aren't sure which type of Google Ads campaign is best for you? Let's see together what to choose based on your marketing objective. Google Ads: what is it? Called Google AdWords until 2018, Google Ads is Google's platform for online advertising. Thanks to this tool, advertisers can reach users potentially interested in their products or services while searching on Google or partner sites, while browsing websites belonging to the Google network, while watching videos on YouTube, while using smartphone apps. To get an idea of how broad the coverage offered by Google Ads is, just think that the Google Display Network includes more than 3 million websites and apps and allows it to reach over 90% of Internet users worldwide.
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Furthermore, it is estimated that around 63,000 Google searches are made every second. The Google Network includes all the placements where ads can appear and is divided into two groups: Search network (Search): positionings that return the user results relevant to what he is looking for at that moment ( "pull" mechanism ); Display Network: positionings based on a "push" mechanism , as the user is not carrying out a search but sees banners or advertising videos while browsing the web. What campaign types does Google Ads offer? Search campaigns Search campaigns show text ads when users search for what you offer.
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